Petronas
3D Data-Visualization Dashboard
The project’s main contractor couldn’t build the 3D visualization Petronas’s leadership envisioned. We could — and our proposal was chosen over every other vendor while theirs were cliché.
Product Strategist · Co-founder of Duoz · Building since 2018
Running your business shouldn’t feel this messy.
I help owners and managers untangle the chaos underneath — messy processes, unclear scope, scattered data — and replace it with clean systems and a clear macro view. So you stop firefighting and start running the business with peace of mind.
Or book a Roadmapping Session →
Untangle the mess
Elevate to a macro view
Peace of mind
If this sounds familiar, you’re not alone.
Right now
- Every decision still runs through you
- Simple things take weeks and too many people
- You can’t see what’s really happening until it’s too late
- You hired a vendor before and got chaos, not clarity
- Always firefighting — working in the business
Once the mess is cleared
- Decisions flow without you in every loop
- Work gets done lean — less time, fewer people
- One clear macro view of your business, anytime
- A partner who brings clarity — and hands you a plan you own
- Working on the business, with peace of mind
The problem usually isn’t your team or your effort. It’s that the system underneath was never cleaned up. That’s fixable.
The promise
From messy to macro.
I do two things, in this order — and the order is what makes it real.
01 / UNTANGLE
First, I subtract the mess.
I sit down with you and the people who actually do the work, find what’s overcomplicated, and strip it to the simplest version that works.
02 / ELEVATE
Then, I lift you above it.
Clean processes, the right systems, and a clear dashboard view of your business — so you can decide from the top, anytime, anywhere. That’s the difference between managing the chaos and rising above it.
How I work
If we can’t measure it, we can’t improve it.
I structure every engagement around OKRs — the goal-setting method from John Doerr’s Measure What Matters. We turn vague intentions into clear, measurable objectives, so progress is visible and improvement is provable. It’s the same discipline behind the dashboards I build: what matters, measured, in one view.
01
Set the objective
02
Define the measurable result
03
Track it live
Proof · The dashboard
What “peace of mind” actually looks like.
For one client’s top management, the business was a black box — they only knew how things were going when someone compiled a report. We built them a clean visual dashboard: their key business data, live, accessible anytime and anywhere.
No more waiting, no more guessing. Just a clear macro view that made every decision easier — you, above the noise, seeing clearly.
REVENUE · LIVE
RM 1.24M
OPEN ISSUES
3
Proof · Operations
Less work. Fewer people. Same result — better.
An online-class business was spending 2–3 weeks and several staff every cycle just to manage payments to their teachers and suppliers. I sat down, interviewed the people doing the work, found where it was overcomplicated, and we rebuilt the process into a system.
The same job, now done in one day, with fewer people involved. Weeks of stress and cost — gone, every single cycle.
Payment cycle
2–3 weeks
1 day
Proof · The origin
Clarity, in a single session.
A client came to me with a car-rental booking flow that had grown into far too many steps — confusing for customers, expensive to build. In one working session, we cut it nearly in half. They walked out with a plan they trusted, because they watched us build it together.
I now do this as a productized Roadmapping Session — bring the mess, leave with a buildable plan.
Before12345678
After1234
What I’m good at
Why owners and managers trust me with the messy stuff.
01
Ruthless simplification.
I find the simplest version of any problem that actually works — and cut the rest. Fewer steps, fewer staff, less cost.
02
I speak business and engineering.
Former programmer, now strategist. Nothing gets lost between “what you need” and “what gets built.”
03
Process & cost automation.
I redesign how work flows so it takes less time, fewer people, and less money — then build the system to run it.
04
I don’t just advise — it ships.
Backed by Duoz: 100+ apps, websites, systems and dashboards delivered for Petronas, Digi, Petrosains and more. The plan is real because the same person builds it.
Track record and clients
100+
projects shipped since 2018 — led by a former programmer turned product strategist
From Petronas to growing local businesses — 100+ projects delivered across Malaysia.
Selected work
A look at what we’ve shipped.
Real apps, dashboards and systems — built for teams who needed the hard thing done right.
UPM
Custom Data-Visualization Mobile App
The app needed a chart so complex no existing library could render it — an outside specialist quoted USD 200k. We researched a new approach and built it ourselves in one month.
Digi & Petrosains
“Eddy Oh Yeah”
A Malaysian Sign Language edugame.
ARA Time Travel & Tours
Car Rental Booking System
We cut the booking flow nearly in half.
SMART Selangor
Waste Management Dashboard
Live operations data for a smarter city.
Plus 100+ more delivered across Malaysia — web & mobile apps, AI automation, websites, landing pages and systems.
How to work with me
Where to start.
Start here
Roadmapping Session
Stuck or overwhelmed? One focused session and you’ll leave with a clear, buildable plan.
You leave with an executable roadmap document you own — run it yourself, hand it to any vendor, or have my team build it. No lock-in.
Book a session
Then
Full build with Duoz
When you’re ready to ship, my team builds it end to end.
Talk about a build
A bit about me
Huzaifah Za’ba.
I didn’t come from a big agency — I taught myself to build. My final-year project at IIUM, a full web app built solo on a stack the course didn’t even teach, won best of the year. That set the pattern: figure out the hard thing, ship it.
I paid my way through university setting up IT systems and building websites for small businesses. After graduating I freelanced, then co-founded Duoz with a design partner.
Our first big break was terrifying — a Petronas project we almost turned down because the name felt too big. We decided that if we never try, we never learn. We took it. That leap became 100+ projects for the likes of Digi, Petrosains and UPM.
I still do at scale what I did at 22: take something tangled and technical, and make it work. The difference now? I’ve done it 100+ times — so whatever mess you bring, chances are I’ve untangled one like it before.
(Outside work, I’m a stock-market investor — which is where I learned to cut losses fast and keep only what works.)
FAQ
Questions owners and managers ask.
I’m a business owner drowning in day-to-day decisions. How do you help?
I untangle the messy processes underneath your business, then give you a macro view — clean systems and live dashboards — so you can step back and manage from the top instead of firefighting every day.
What is a Roadmapping Session?
A focused working session where we turn a messy idea or process into a clear, buildable plan — together, in one sitting. You leave with something you can act on immediately.
Do you only build software, or do you fix business processes too?
Both. Often the real fix is a simpler process, not more software. I redesign how the work flows first, then build only the system you actually need.
Can you show real results?
Yes. A payment process cut from 2–3 weeks to 1 day; a booking flow cut from 8 steps to 4; and live dashboards built for a client’s top management.
Who do you work with?
Owners, founders, and managers / CxOs in Malaysia and the region. Backed by Duoz, with apps, websites, systems and dashboards delivered for Petronas, Digi, Petrosains and more.
Can I bring you in to rescue a project — as a contractor, not an employee?
Yes — that’s often the fastest way to work with me. Agencies, government vendors and companies engage me as an independent contractor to rescue a stalled or messy project: I come in, get it on track, deliver, and step out. No headcount, no employment agreement, no EPF/SOCSO or HR paperwork — just an invoice. Engagements can be a single project, a few months fractional, or as short as a month. You rent senior product and delivery expertise exactly when you need it.
What do I actually get from a Roadmapping Session?
You get a clear, prioritised, executable roadmap document — one you own and can act on immediately. Run it yourself, hand it to any vendor, or have my team build it. There’s no obligation to build with us.
Let’s get you out of the weeds.
Tell me what’s feeling messy right now. Worst case, you’ll leave the conversation with a clearer head than you came in with.